The Art of «Ugly» and Its Connection to Contemporary Culture
Mariia Zabelina
The development of digital technologies and the transformation of media spaces are reshaping not only the tools of artistic production, but also the very
paradigm of image perception. The aesthetics of fragmentation, the rejection of stereotypical smoothness and harmony – all of this creates a unique visual environment
for experimentation and the rethinking of artistic norms.
This scientifi c article analyzes three digital styles that fall under the term «ugly»-anti-design, meme art, and digital brutalism – united by a common visual aesthetic, the unconventional use of “marginal” imagery and surprising popularity. The classifi cation of contemporary visual styles is based on tools, creation techniques, contextual usage, as well as presentation and design features. The phenomenon of new ugly, expressed in these styles, is a sought-after trend
in modern culture, which tends to disorganization and the disruption of established rules. Aesthetic expression and symbolic meaning take precedence over functionality and practicality. These characteristics of «ugly styles» refl ect contemporary culture, serve as a means of communication and identity expression, and embody the challenges and changes of the modern world. The study includes a brief overview of the origins of these movements (where applicable) and their transformation under the infl uence of digital technologies, internet culture and social media. The cultural and social context of these phenomena is linked to the «new ugly» trend, which vividly demonstrates
how “ugly” styles become a language of visual protest, a form of ironic self-expression, or an approach of showcasing new ethics. The article examines and clusters visual practices that go beyond traditional notions of beauty and harmony,
as well as interprets the phenomenon within the broader context of contemporary culture.