DISCOURSE OF POWER: FROM THE CONTENT MANAGEMENT TO THE CONTEXT MANAGEMENT OF INFORMATION
R.R. Sorokin, O.E. Andreev, O.A. VereshhaginThe article presents the problems of critical discursive studies in political communication. In particular, the authors demonstrate the methods and strategies of administration through constructing authoritative metanarrative. Media institutions of linguistic (cultural) domination, according to the authors, ensure the stability of the existing hierarchical order and express the fundamental "will to power" in practice of public relations. The nature of domination is manifested in the tightening of control and regulation of communicative actions of citizens almost at the level of generation text and speech. The power authorities (the linguistic ones) in the modern context are not satisfied with the control of discourse as a social practice; they are increasingly interested in the process of subjectification (individualization) of the perception experience. Power wants to control texts and speech products in the media space, and also it sees itself as a generator of the subject's inner experience. The transformation of people into subjects is in essence a special way of representing them in the modern public legal space. The authors believe, that turning to the verbal technique of parresia, allows you to see alternative ways of self-constitution and self-presentation that existed in the traditional consciousness. The socio-cognitive nature of symbolic politics is considered in the general context of the development of the sociology of knowledge as a promising area of social humanitaristics. The authors carried out an analysis of the forms and mechanisms of the discursive reproduction of the elite power taking into account rich research experience of the Western theory of political communication.