Ideas and Ideals

The author considers the opportunity of management activities optimization, which has been the subject of numerous scientific studies during a long period time. Today this area is still of the utmost importance. The structure of management activities is complex and it is built on multilevel psychological, socio-psychological and other phenomena. This article presents the data of modern studies aimed to support its distinctive features in perception, information processing, cognitive, emotional-volitional sphere of the right- and leftlateral respondents. This article is devoted to the study of individual styles of management activities of the executive educational team (school principals, head teachers). The study (n=140) proves that an individual management style is predefined by the peculiarities of lateralization of prefrontal lobes hemispheres of the brain. The significant differences are defined between individual management style of school principals and head teachers with different lateral organization of the brain. The study uses psychological tests (n=6) and statistical methods of data processing. It is proved that superintendents with left lateral and right lateral organization of the brain use different management tools. For example, in the activities of the left hemisphere superintendents stronger organizational skills are expressed, the authoritarian management style is used more often and motivation for success is expressed greater than motivation to avoid failures. The right hemisphere superintendents express stronger communication skills at a lower intensity of managerial skills, the democratic style of management is used more frequently, this type of individuals often focuses on avoiding failure than on achieving success. The main methodological principle laid down in the program of the study is the system approach. This study is in the "mainstream" of theories of individual differences that are explained by the features of braking force of regulatory unit in expression of the general properties of the CNS. This article contains recommendations that provide an opportunity to optimize managerial activities of individuals engaged in educational supervision. These recommendations are aimed at expansion of the components of management style.

This article deals with analyzing traditions from archaic societies to the modern society going through the hard crisis period being full of different risks. Speedy changes over the world are continuing to increase rapidly herewith to multiply risks for speedy achieving favourable future. The growing needs have been aggravating the destruction of harmony between a human and his mental, social and native world. The unbridgeable gap between a man and a tradition has been becoming obvious. The origin of Latin word "traditio" pays attention to education which implements continuity in society developing, and maintains culture. The analysis of examples of forming the traditions in ancient Israel, India and China, in ancient Greek policies and in Rome has revealed the importance of attitude for preserving the values keeping harmony between man’s inner world and society, and providing the balance between privacy and social life. Preserving tradition is carried out in conditions supported by culture which is certain to be the stronghold of any state. A tradition is focused on values and their transference mechanisms, and language is sure to have the priority among them. Language as a means of communication in time and space plays the paramount role keeping universal and professional knowledge for using by humanity. The etymology of loan words pays attention to the cultural and historical conditions of their emergence in a language and emphasizes the successive nature of knowledge. The tradition has been gaining the status of the basis allowing both person and society to get out of crisis.

The article gives quite an unusual view on quite usual things. The author speculates upon different, but utmost important aspects of love. He reflects on love of self, love for another human being, love for the mankind, love for the Motherland, physical love and terrestrial love. But the author doesn’t share his thoughts with the readers on parental love and love of God. The article is full of philosophical comments to literature passages, irony and curious, nontrivial, conclusions. In our opinion, the article will be of great interest to people, who are not indifferent and inclined to reflection and it can be perceived as the additional opportunity to touch eternity.

The article considers the essence and nature of a human. The authors substantiate the necessity of a holistic view of a person in modern conditions, when the human development has become the goal of civilized development. The authors discuss various approaches to understanding of human entity. The article criticizes unreasonable use of the mechanistic model of an “economic man”. Forming the empirical models of a human, it is suggested coming from his essence as a socio-natural-spiritual phenomenon.

For the survival of Homo sapiens, joint efforts and a strong desire for expansion were of the utmost importance. Our today's emotions and instincts are a relic of the era of hunters and gatherers. External expansion against rival communities and internal expansion, aimed at a closer social organization, gave birth to a mass man, a man of the crowd, who dominated the world until the 19th century. The modern mass man, Homo billionis, whose global civilization covers the entire planet, appeared only in the twentieth century. His archaic craving for expansion gave birth to industrial civilization as the dominant form of life. Today Homo billionis encounters natural boundaries, which are perceived as a hindrance, but he fails to understand that destruction of self-regulating nature is caused by his activities. Behind both world wars, there was a belief in the need to maximally expand the exploitation of nature and other people for the sake of one’s own freedom. This expansion and the freedom won at someone's expense have come to their logical end. For the last two generations, the planet of unlimited possibilities has turned into a closed market, where everyone seeks to displace the other, and where not only individual freedom but also national identity fades away steadily. The mass man as a modern version of Homo sapiens and monotheistic ideological constructions are closely connected with each other. They have to be overcome in order to avoid the death of civilization as the result of further exponential growth. This requires two conditions: the rejection of the expansionist idea of the state and the recognition of differences between people.

The authors analyze the rare experience of philosophical understanding of the accounting phenomenon reflected in the scientific heritage of one of the American accounting tradition founders – Charles Ezra Sprague. The article reveals the ideas of the American scientist on the nature, the form and construction of an account as a key category of accounting theory, his view on logic of communication between accounts and the balance sheet, and specific author's interpretation of balance sheet equation and objects of accounting. Basing on the historical parallels and analogies built between Ch. E. Sprague's ideas and urgent provisions of modern theories of financial accounting the authors come to the conclusion about the need to ensure a balance of foresight research in the field of accounting practice and historical, philosophical and science studies of the accounting theory and methodology.

The article is devoted to the problem of development of a new project of reality that has overcome the post-nonclassical stage and faced difficulties in understanding human-like technoobjects in the present. The authors associate the emergence of "new structures" with transformation of human selfness, its practices of "disintegration", alienation from oneself. The beginning of this process launched by the medieval culture of thought, in which real, conceptual and nominal have appeared. They are recorded in the practices of discovering sinful within yourself; cashing out itself in contact with similar (other); revealing a formal (name). In the period of New European philosophy, a cognizer, tied to contemplation and will, begins to practice. He focuses on experience of reflection – a repeated inspection, control over the self, through which its "property" or aggressive withdrawal of irrational opportunities is established. The authors claim an idea that practice of a cognizer with ever-increasing estrangement from oneself generates a new reality in our time – the objects of kogito (virtual, conceptual, linguistic), objects that "complete" the embodiment (biotechnical structures). They are practitioners standing within the boundaries of will-kreacio, aimed at rational extension, transformation of cognizer. A purposeful will that has a rational intention, collects its own reality from the fragments or "traces" of the expressed, described, everyday, etc., constructs it from fragments of social action, text, experience. A methodology, built on the framework of mathematical and natural sciences, is gradually replaced by an activity-practical, hermeneutic, engineering-sociological approaches. Comprehension of science through spiritual experience of cognizer makes it possible to assess it not as something external, civilizationally fateful but as a conscious action, a choice, relying in a special fixation, self-examination.

This article analyzes a number of social and anthropological implications of the sharp increase in the flow of information, which have acquired since the mid-20th century the character of "information explosion". The authors analyze the postmodern concepts by identifying major characteristics of post-industrial society that brings these concepts together with the theories of the information society. The authors substantiate the hypothesis that, on the basis of the convergence of certain postmodern concepts with the theories of the information society there can be conceptual synthesis. The authors show that the informational approach, which is not used explicitly, is present in the works of post-modern artists as the concept of a special type of society, a society living and reproducing itself mostly in virtual reality based on mass production of sign-symbolic artifacts - signs, symbols, values and meanings, aggregated into streams of information. Information flows are the main "building material" and a resource for the construction of symbolic information and communicative space. The authors identified the following characteristics of the society after the "information explosion": there is a change in the content of communication; the symbolic world becomes increasingly unrecognizable for a human being; there is depersonalization of social codes; virtual strata appear; people experience information trauma of consciousness; human existence becomes fragmented; "information schizophrenia" sets in; "intellectual extinction" of mankind syndrome shows up; and then comes "normal anomie".

The article examines the role of a social ideal in history on the example of evolution of the perfect man image. The ideal is understood as a due thing, which allows to assess the present existing nature and to determine the direction of its development. Aspiration to the ideal, which is an essential intention of a person necessary in acquiring ideal traits of a man, is one of the driving forces of history. Every historical period constructs its own image of an ideal person and strives to get closer to it. Ideas about the perfect man have been regularly formed throughout history, this fact proves that there is a permanent innate human sense of dissatisfaction with him/herself (and with the whole world), the lack of self realization, the intention to discover their own inner identity. The first "perfect man" was a beast. In the primitive societies people conquered the “outer” beast, in Antiquity – the “inner” one. There appeared the first identity crisis as a consequence of inadequate self-esteem ("man as the measure of all things"). God was a "perfect man" of the Middle Ages. If a beast turns out to be in the inaccessible past then God is in the eternal unattainable future. So, the second identity crisis comes into existence. A Man becomes an ideal in Modern Times. There appeared a concept of a perfect man (as a real possibility). However, depriving a person of metaphysics leads to the third identity crisis. Nowadays the "perfect man", increasingly, appears to be a machine resembling a "man", devoid of human weaknesses with improved human qualities. The analogy between a human and a machine leads to the fourth identity crisis. "The new perfect man" is a man as a unique result of the development of all human culture, the synthesis of the unique and the universal.