Improving the Pricing Methodology in the Housing Sector Based on the Influence of External and Internal Factors on the Cost of Repair Services for Apartment Buildings
Anastasia Averyaskina
In modern practice, the basis for setting prices for housing and communal services is the cost set by the municipal authorities, which takes into account only a minimum set of works and services. However, this method does not fully reflect the impact of internal factors, such as the age of buildings and the degree of wear and tear of structural elements, as well as external factors, such as the natural and climatic conditions of the region. The focus is on the number of structural elements, which leads to a simplified and often underestimated calculation of the cost of services. This methodology reduces the competitiveness of management companies (MCs), which take into account all relevant factors and set more reasonable and higher prices. At the same time, MCs that seek to increase their competitiveness in the market by underestimating the cost of services face an imbalance between their revenues and expenses, which negatively affects their fi nancial stability. Additionally, legal restrictions and difficulties in holding meetings of property owners complicate the process of adjusting prices. Therefore, there is a need to improve the pricing methodology by considering the complex impact of internal and external factors. The purpose of this study is to improve the pricing methodology in the housing sector by developing a two-stage approach that includes a theoretical analysis of factors and their mathematical modeling, as well as an expert assessment to enhance the objectivity and practical applicability of the results. The study implemented the second stage of the methodology, which involved the development of a questionnaire and an expert survey to assess the consistency of the theoretical concepts. Based on the obtained data, formulas were proposed for calculating the cost of current repairs in multiapartment buildings, taking into account the influence of internal (building age) and external factors (geological, hydrological, and climatic conditions)
The implementation of the improved methodology allows the management company to identify discrepancies between the cost and frequency of repair work determined based on technical documentation and the data obtained from actual engineering surveys. The results of the study contribute to improving the accuracy of the management company’s financial planning and lay the foundation for sustainable housing development in the long term.