SOCIOCULTURAL DETERMINANTS OF THE MODERN COMMUNICATION THEORY
R.A. IvanovaThe research is devoted to philosophical reflection on the impact of socio-cultural factors on the modern theory of communication development. The source of the observed diversity of the disunity of modern communication research primarily contains in the multidimensional nature of the phenomenon. Multidirectionality of communication studies is also a consequence of the researchers’ aptitude to the influence of certain socio-cultural factors. The article offers the challenge to outline a number of socio-cultural determinants that caused the dynamics of communication studies of the XX – the beginning of the XXI centuries and to clarify the mechanisms, procedures of their influence on the formation of the theory of communication. As a result of linguistic and chronological approach to modern communication research in the article the author traces the genesis of certain intentions of the communicative theory generated by the state of social and cultural backgrounds of the implemented communication studies. There is a revealed number of significant socio-cultural determinants based on the analysis conducted by the author, such as: a high level of internal autonomy of researchers and research dissonance of cultural and linguistic chronotopes. The impact of social and cultural events from the outside (especially in cases when the events affect the deep layers of society) is located in the same row. Actually, the purpose of the article is a factual verification of generally known terms of the socio-cultural determination of modern communication studies. As a result, we plan to designate a number of socio-cultural factors behind a range of the research intentions in the framework of the theory of communication.