DISCOURSE OF POWER: FROM THE CONTENT MANAGEMENT TO THE CONTEXT MANAGEMENT OF INFORMATION
Sorokin R.R.,  Andreev O.E.,  Vereshhagin O.A.
DOI: 10.17212/2075-0862-2017-3.2-65-72
Annotation:

The article presents the problems of critical discursive studies in political communication. In particular, the authors demonstrate the methods and strategies of administration through constructing authoritative metanarrative. Media institutions of linguistic (cultural) domination, according to the authors, ensure the stability of the existing hierarchical order and express the fundamental "will to power" in practice of public relations. The nature of domination is manifested in the tightening of control and regulation of communicative actions of citizens almost at the level of generation text and speech. The power authorities (the linguistic ones) in the modern context are not satisfied with the control of discourse as a social practice; they are increasingly interested in the process of subjectification (individualization) of the perception experience. Power wants to control texts and speech products in the media space, and also it sees itself as a generator of the subject's inner experience. The transformation of people into subjects is in essence a special way of representing them in the modern public legal space. The authors believe, that turning to the verbal technique of parresia, allows you to see alternative ways of self-constitution and self-presentation that existed in the traditional consciousness. The socio-cognitive nature of symbolic politics is considered in the general context of the development of the sociology of knowledge as a promising area of social humanitaristics. The authors carried out an analysis of the forms and mechanisms of the discursive reproduction of the elite power taking into account rich research experience of the Western theory of political communication.

SOCIAL INABILITY OF AN INDIVIDUAL AS A PREREQUISITE OF ANOMIE
Dolgitcky O.D.
DOI: 10.17212/2075-0862-2017-2.2-69-79
Annotation:

In the article the author suggests a new approach to the problem of anomie, which manifests itself in the form of deviant behavior. In his opinion inconsistence is a prerequisite for social anomie. The main social viability criterion of an individual is the official recognition of the value and necessity of his/her activities and functions which the person performs within social institutions. The main criterion of the social inability of an individual is non-recognition of activities and functions resulting from the imbalance between the consumed and produced products of his/her activities (labor) with the disbalance in favor of the consumed. It does not matter whether the individual produces more goods required from him/her or less. The very presence of the disbalance in the amount of the products of labor generates anomie. As the result of this imbalance the individual is first gradually alienated from the labor process by the society and then from people as the subjects of social life because of that disproportion in the produced and consumed goods, which doesn’t meet socially accepted norms. The alienation of the individual causes inadequate forms of adaptive reactions in the form of deviant behavior, with the aim of social adaptation, which guarantees safety. The author singles out an individual as the subject of anomie, who is a source of deviant behavior and social institutions in which the individual is not able to socialize. Planning his further work the author outlines the plan of his investigations: to define the socio-historical stages of social institutions development, as well as to determine the involvement of individuals in the activities of those institutions.

SOCIAL THINKING AS HUMAN CAPITAL
Kuklina N.B.
DOI: 10.17212/2075-0862-2017-2.2-90-98
Annotation:

The article considers the problem of social adaptation of personality. The author investigates social thinking from the resource approach perspective as an individual social capital of a person. The introduction presents different opinions on the theme of investigations, highlights the main problems concerning human capital in modern science and defines the methodological foundation of the research. The main part of the article is devoted to the consideration of the adaptive function of social thinking as a vital ability of a person to improve the quality of his /her life. The author presents an overview of different interpretations of the issue given by outstanding scholars S.L. Rubinsteyn, K. Abulkhanova-Slavskaya, E. Fromm. They view social thinking as a functional mechanism of consciousness. Thinking can be adaptive or ineffective. This is due to the individual interpretation of certain situations. These authors have noted a greater role of consciousness and social thinking in the identification and resolution of conflicts of personality and society. The rest of the article analyses the adaptive model of social thinking, which the author calls "socio-productive thinking," the main human resource, social capital of a person. The position of the author is based on humanistic values. The author’s contribution into the development of the problem consists in investigation of the less developed aspects of the problem of human capital and interpretation of the adaptive model of social thinking as a resource of a person.

HUMAN CAPITAL OR HUMAN POTENTIAL
Krutin Yu.V.,  Mokronosov A.G.
DOI: 10.17212/2075-0862-2017-2.2-80-89
Annotation:

Within the concept of post-industrial society the accumulation of human capital is considered to be a major factor of accelerated economic development. Since the advent of the theory of "human capital" has been more than half a century. On the subject of many papers published. However, researchers still do not have a single point of view on the economic content of the concept of "human capital". Appeal to the essence of the category of "capital" leads to the conclusion about the illegality of the use of the term in the strict scientific terminology "human capital". The article reviews the definitions, that researchers offer to disclose the content of the concept. Analysis of the content presented definitions leads to the conclusion that in this case, refers to the human potential and the degree of its development. Within the framework of the theory of "human capital" great attention is paid to the measurement of its cost. However, the value of human potential is difficult to keep exclusively to the valuation, since the possibilities of direct measuring method does not exist in principle. In connection with this conclusion about the need for further research to develop methods to a greater extent based on qualitative rather than quantitative analysis of human potential.

ADMINISTRATIVE REGULATION AND SELF-ORGANIZATION AS STABILIZING FACTORS OF THE SIBERIAN SOCIETY IN THE XVII CENTURY: ETHNOSOCIAL ASPECT
Berezikov N.A.,  Lyucidarskaya A.A.,  Erokhina Elena
DOI: 10.17212/2075-0862-2017-2.2-44-59
Annotation:

  The article is devoted to the role of self-organization as an independent fact of the ethno-social stabilization in Siberia in the XVII-th century. As a methodological basis of research the authors propose a synthesis of structural and phenomenological paradigms, which allows using such concepts as social order, management and self-organization of local Siberian ethnic communities to describe their interethnic nature. In the authors’ opinion each local community forms up in the interaction between the institutes of social organization and self-organization. Due to the fact that the central government was at a distance and Siberian population was small, the social distance between the central government and local authorities, and, in general, between the government and the local community was not that important. Many problems had to be solved on the spot and the center only legitimized the decisions and orders. The local community solved the problems in the provinces and the central authority just legitimated the decisions and orders which had been made at the local level. The situation encouraged the actors (the participants of the processes) to play their roles freely depending not only on their formal duties but also using their personal and group interests, taking into consideration practical needs and welfare of the local communities. The authors suggest a hypothesis of the importance of horizontal relations, personal status in the formation of a new social order, which was not less important than the vertical power structure.

HILLARI RODHAM CLINTON AND SAUL AKUNSKY: “There is only the fight…”
Zhezhko-Braun Irina
DOI: 10.17212/2075-0862-2017-2.1-103-131
Annotation:

Hillary Rodham Clinton, оne of the candidates in the presidential elections of 2016, received her first lessons in political philosophy and practice from the founder of a new direction in social engineering – social organizing – Saul Alinsky (1909-1972).  Despite Clinon’s defeat in the recent presidential elections and the real threat of destruction of Obama’s political legacy, the philosophy of permanent revolution started by Alinsky and his package of social technologies are very much alive in American political culture. The article analyzes the lessons learned by Hilary from Alinsky during and after college that helped to form her political personality. Among these lessons were social technologies which help circumvent existing laws, democratic institutions and procedures as well as instruction in the principles and rules guiding radical activists. The article also analyzes the reasons why social technologies which helped Obama win the presidency and be reelected did not work for Clinton. The goal of the article is to look into the Clinton’s early focus on Alynsky and communications with him crucial to her political development, and to explain how Alinsky’s techniques combined with modern electronic technologies were used in her presidential campaign.

METAMORPHOSIS OF EUROPE: MIGRATION AND THE PROBLEM-SOLVING SCENARIOS
Simyan T.S.
DOI: 10.17212/2075-0862-2017-1.2-3-11
Annotation:

The key issue of the article is the ability of Europe with all its post-Christian values and neo- liberalism handle the present situation that has been created due to “great migrations”. The aim of the article is to show the metamorphoses in the spheres of religion, ethics, and politics (started in the era of Reformation and Enlightenment) and to describe problem-solving scenarios, concerning migration and the EU migration policy. As a result of this process, the European countries created a union based on transnational secular values (peace, freedom, stability, prosperity, common economic market, multiculturalism and human rights). In this union all kinds of issues are presumably solved through dialogue and consensus, and not on the basis of the biological law – the right of the strongest. However, Europe is facing the problem of “great migrations” with terrorism as its possible implication (Paris, Brussels, Nice). The problem of migration and the ways of its solving remain unclear for the EU. Arguably, the current situation coupled with the present neo-liberal migration policy of the EU will most likely lead to drastic changes in the demographic and cultural face of Europe. As a result, in the coming decades, the European identity and the system of values inherited from Enlightenment will likely be gradually superseded by more conservative values of the migrants. The neo-liberal views of the European establishment can be considered the main cause of this coming transition. Only delicate migration policy will help find the way out of this dead end without lapsing into the radical right (nationalism) or the radical left (neo-liberalism).

ANIMATION AS A FACTOR OF INTERCULTURAL COMPETENCE FORMATION
Mikidenko N.L.,  Storozheva S.P.
DOI: 10.17212/2075-0862-2017-1.2-12-24
Annotation:

Modern visual culture gives a wide variety of opportunities to represent values, characters, stories and images reflecting cultural diversity of the world and at the same time it is obligatory for the subject of communication to be tolerant, willing to participate in the dialogue, open to the perception of experience and appraisals of others. The authors consider issues of intercultural competence formation by means of animation. Special attention is paid to the animation as a part of modern visual culture. The article states that animation can form and develop cross-cultural competence. The authors define cross-cultural competence as a phenomenon actualized in the context of intensification of intercultural contacts in a globalizing society. Animation is a part of the modern visual culture providing various means for intercultural competence formation. Analyzing historiography data the authors consider the methods of portraying the ethnic element in animation as well as ethno-cultural values. The article presents the results of the conducted study of interpretations (made by high school students) of the animated images from other cultures, as well as their opinions on the ways of understanding other cultures in the context of intercultural dialogue and creativity. The authors point out the factors forming intercultural competence of high school students living in big cities and share the opinions of students (taken from their essays) on the opportunity of intercultural dialogue aiming at understanding people of other cultures.

DEVELOPMENT OF SOCIETY AND THE SOCIAL COGNITIVE SCIENCE OBJECTIVES
Sandakova L.G.,  Zhigmytov C.V.
DOI: 10.17212/2075-0862-2017-1.2-80-92
Annotation:

The development of society is presented as a type of its complicacy. The complicacy is shown to have two major quality parameters – the direction and nature – unified by the concept of cognature. The direction of development is determined by the hierarchy of the problems society chooses and gradates, and the nature of development is given by the methods of problem solving typical for the society. The problems, in turn, are created by the needs of a subject (an actor) and the typical methods of problem solving by its dispositions. This theory is shown to be related to classical theories of Karl Marx, Max Weber and synergetic paradigms as well. The relevance of the theory is stipulated by the growing complexity of the global situation and the multiplicity of factors influencing it. The basic problematic level of the social cognitive science is identified. It consists of relations between cognitive constructs and social phenomena. The main task of clarifying how the interaction of made decisions created by cognature of a society assembles the social reality is worded. Practical application of social cognitive science is the methodology elaboration of appraisals of the decisions to be made, the projects to be implemented at all levels, starting with the individual level up to the global one taking into account the complicacy change. The fundamental principal underlying such appraisals is not diminishing the complicacy; every decision should be both adequate to reality and not diminish its complicacy because there are reasons to suppose that simplifying reality decisions work only till the definite point, after which entropy starts growing and it ends in catastrophe.

KOREANS OF CIS: FROM COMMON HISTORY TO UNIFIED ETHNOCULTURAL COMMUNITY OF EURASIAN KOREANS
Ten M.D.
DOI: 10.17212/2075-0862-2017-1.2-35-50
Annotation:

The history of Koreans living in CIS countries shows the unity of regular processes of transformation of their culture in different periods of residence in the Russian Empire, the Soviet Union and today the CIS. The author distinguishes three main stages of the history of CIS Koreans, in accordance with the main areas of their residence in different historical periods. The current stage is characterized by the final formation of the Eurasian community of Koreans, scattered all over the CIS space. At the same time they preserve the unified cultural markers, as well as common historical memory. Eurasian identity implies prevalence of supranational factor over the national one in ethno-cultural identity. In the case with the CIS Koreans the national factor isn’t the cornerstone of their life activities, that is reflected, for example, in their position not to insist on the forming of national regions or creating other territories on the national basis. The article deals with the process of transforming the culture of CIS Koreans, the impact of important historical events on the loss of elements of their traditional culture. Today, in the context of the Eurasian reintegration processes in the post-Soviet space the developing a new concept of a supranational identity is becoming urgent. This concept would be able to fully reflect the current processes. CIS Koreans are an example of the formation of the Eurasian identity.