This paper is a critical response to the article by professors P.A. Orekhovsky and V.I. Razumov “The Onset of Narcissistic Culture: Consequences for Education, Science and Politics”. The idea of treating Western post-war culture as narcissistic has been expressed in the United States since the 1970s of the XX century, but it will also be relevant in relation to the post-Soviet culture of Russia. Considering the ambiguity of the cognitive metaphor of Narcissus in relation to the described socio-cultural transformations caused by the possibility of an almost arbitrary interpretation of something as narcissism, the article presents its own interpretation of the foundations of narcissistic culture. Following the idea of opposing a narcissistic culture to a culture of service, modern narcissism is viewed not so much as an individual’s selfishness, but as a loss of an object and opportunity for service. Secularism, understood in the spirit of Charles Taylor as the loss of any higher, transcendent, hierarchical ontological concepts, deprives a person of a higher authority that legitimizes any service to something. This means a horizontal ontology of equivalent objects that do not have the highest value in relation to the individual. Post-traditionalism means impermanence, “fluidity” of any institutionalized forms of sociality and their perception, the dynamics of the emergence and decline of which does not allow the individual to find an object of service. A person remains in conditions of “minimal humanism”, which means that this person, having neither a higher reality that determines it, nor the constancy of social institutions, remains for himself the only possible value, a kind of “narcissist against his will”. We also believe that narcissism is not an external, but an internal factor of social processes that constitutes the motives and interests of the participants in these processes. While agreeing with the thesis about the connection between narcissistic culture and postmodernity, we believe that it is not a “young culture” opposite to mass society. On the contrary, narcissistic culture is the culture of a mass society that has gone further along the path of secularism, post-traditionalism and humanism, just as postmodernity is called late, far-reaching modernity by such sociologists as E. Giddens, U. Beck, Ju. Habermas.