MACHINE LIBERATION
D.S. ShalaginovThe article is devoted to the problem of an alliance of a man and a machine. We find this motive in the texts by such theorists as Gilbert Simondon, Gilles Deleuze and Felix Guattari, Antonio Negri and Michael Hardt, Manuel DeLanda and others. To clarify the idea of machine enslavement and the modeled way of emancipation by constituting the transindividual collectives or technical exodus, we appeal to Robert M. Pirsig’s novel “Zen and the Art of Motorcycle Maintenance” which content appears to be close to the mentioned theorists’ ideas. Pirsig, as well as James Graham Ballard, the author of a brilliant novel "Crash," where an original model of perverse machine sexuality was presented, denies a suspicious glance at the techniques and rethinks the relationship between a man and a machine. In this sense, his work can refer to anti-Heideggerian trend. Gilbert Simondon is a bright representative of this trend in philosophy. The ideas of the authors, whose concepts are considered in this paper, urge us to take into account a relatively simple idea: not the technical objects are a source of human alienation at all; a lot depends on the approach to the car.