THE HIDDEN MEANING OF ADVERTISEMENT
Iu.V. Puiu
DOI: 10.17212/2075-0862-2016-1.2-47-52
Abstract:

In the article the author attempts to describe the phenomenon of the hidden meaning of advertisement as the object of understanding, special attention is paid to cognitive and information aspects. The author treats the term ‘implicitness’ as components that are not explicated in the external structure of the advertised message, but they embody the inner essence of the advertised message. The author identifies the components of implicit information comprising the advertised message: presupposition and implication. It was concluded that the hidden meaning of the advertisement may be goal-oriented (when it was purposefully generated by the subject of the advertising) and spontaneous (when it occurs independently of the will and desire of the subject of promotional activities, including the effect of associated and inducible images, which emergence in the minds of consumers has been unplanned). Another important feature of the advertised message, in addition to having a hidden meaning, is its repetitiveness. These features contribute to the fact that the recipient in the process of perception and decoding of the advertised message will generate new meanings because of the subjectivity of perception. In other words, due to the combination of these properties, it becomes possible to realize the full potential, concluded in advertising communication.

SIBERIA AS A MEGAREGION
V.I. Kuzmenkin,  N.V. Gorbacheva,  A.G. Gorbacheva,  V.I. Suprun,  Oleg Donskikh,  Vladimir Klistorin,  Anatoly Ablazhey,  P.V. Kajjgorodov
Abstract:

At the round table the theme "Siberia as a megaregion" was discussed which had first been announced at the Krasnoyarsk forum. A number of problems are analyzed, starting with the geographic boundaries of Siberia, and thus identifying the geopolitical settings of the mega-region. The depth of historical time was discussed, as well as the common history, and the problem of coexistence of different peoples. Besides, the problem of comparison of different megaregions, and the problem of their correlation with states was considered. What can be seen as the commonality, the identity of the mentality of the population of megaregion? The difference was discussed between megaregion and macro-region, which is primarily determined economically. Specifically was considered from different aspects the problem of the center of the gravity of megaregion with respect to Siberia. The role of innovation in the energy sector was analyzed as the key of a gradual transition from oil and gas to coal. Focusing on demographic and economic issues the participants related, in particular, to the programmes of complex development of Siberia, which were quite badly performed, and on the geopolitical consequences of current trends of population migration to the European part of Russia.

ON THE ISSUE OF THE NEED FOR CHANGE OF MANAGEMENT PARADIGM
O.V. Glushakova
DOI: 10.17212/2075-0862-2016-1.1-53-69
Abstract:

The author considers the problems of efficiency and quality of management in the socio-economic systems at all levels and also argues that the efficiency of management depends on the quality of management, which implies a compliance with established standards. The author substantiates the new paradigm of management of sustainable development of socio-economic systems.

SIBERIA AS THE MEGAREGION: CONCEPT AND REALITY
V.I. Suprun
DOI: 10.17212/2075-0862-2016-1.1-124-134
Abstract:

In the proposed article a comparatively novel concept of megaregion has been offered in modern analytical discourse, i.e. by economic, socio-cultural and geopolitical dimensions. The megaregion has been interpreted as the combination or constellation of the regions, close to each other by territory and history, i.e. Space and Time. Different concepts of the megaregion have been observed, i.e. a) geographical and geopolitical determination b) megaurban actual trends c) socio-cultural diversification, consolidated in the “frame” of the megaregion. First of all, and mostly, the work is correlated with the exact enormous by its space and resources the megaregion Siberia, which, according to the world classification spreads from the Urals up to the Pacific Ocean. Conceptual analysis of any megaregion suggests it to be carried put by the temporal (historical) and special (geographical) squares and along three axes — economic, socio-cultural and geopolitical ones. Without doubt, it’s important to investigate organizational, governing and legal institutions in the context of the megaregion, but this ought to be the subject of the next article.

MEGAREGION SIBERIA: ENERGY & INDUSTRIAL DEVELOPMENT IN RETROSPECTIVE ANALYSIS AND PERSPECTIVES OF REINDUSTRIALIZATION
N.V. Gorbacheva
DOI: 10.17212/2075-0862-2016-1.1-151-166
Abstract:

Energy in the framework of national economies and megaregions’ moving forward appear to be a meaningful factor of industrial development since the First Industrial Revolution at the end of XVIII-th century. In the article the attention is mostly paid to the dynamics of the industrial and energy exploration of Siberia megaregion, which supposes five significant stages: early one (the end of the XIX century – beginning of the XX century), intensive (between the 1930—50s), mature industrialization (1960—1980s), deindustrialization (the 1990th years) and new industrialization (2010—2030s). It’s demonstrated, that these very processes were rather ambiguous, i.e. the change of the leaders in sources of energy, the difference in approaches to the use of foreign technologies, the diversity in demand on well-trained labor force and engineering knowledge, the race between manufacturing and energy on the economic landscape of Siberia. Retrospective analysis is important for assessing the priorities for new industrialization in the Siberia megaregion, which is necessary to make up on the basis of advanced manufacturing and not only follow the well-known actual advantages of the megaregion as the possessor of the abundant natural resources and previous years accumulated the industrial capacity on the basis of located in Siberia different enterprises, i.e. military, nuclear, space, etc.

YOUTH ENTREPRENEURSHIP: ENDOGENOUS AND EXOGENOUS FACTORS
S.A. Ilinykh
Abstract:

The article explains that the relevance of the topic is related to the need of developing youth entrepreneurship. Problems of development of entrepreneurship among young people are related to a number of reasons, including target settings, business motivation, support for authorities at all levels from the state to local governments, legal support, the attitude to entrepreneurship on the part of society, the attitude to the female and male entrepreneurship . Development of youth entrepreneurship can be analyzed from the perspective of endogenous and exogenous factors. Exogenous factors include government and legal support of business, the use of the financial system, the image of the entrepreneur in the mass consciousness. Endogenous factors include business-motivation and personal characteristics of young entrepreneurs. These factors have received empirical testing in the study of youth attitudes to business conducted on the total sample of Tomsk and Novosibirsk. Relevant for entrepreneurs is to obtain services from the state to realize their business project, as well as an information environment conducive to learning and sharing experiences in the field of entrepreneurship. The main problems of the youth of the Russian business are under-utilization of resources offered by the state, public attitudes towards entrepreneurs. Gender aspects are manifested in relation to the female and male entrepreneurship.

THE QUANTITATIVE EVALUATION IN SOCIO-ECONOMIC RESEARCH
Vladimir Klistorin
Abstract:

The socio-economic information published by the statistical and other authorities is a basic source of information available for a quantitative analysis and forecasting. To use this information correctly it is necessary to know the methodology, techniques applied to calculating indicators and data aggregation, as well as the methods for checking the results obtained. The paper discusses various methods allowing better assessments and more reliable conclusions such as: the verification of hypothesis on the other statistics, the use of alternative models for the same data set, the combination of different data analysis, including historical methods, artificial index computation etc. An important task in analytics and forecasting is to assess accuracy of the initial information, accumulation of errors occurred in data processing, and, therefore, accuracy of assessments obtained. The paper also discusses the issues of application of expert evaluation methods and qualitative characteristics processing techniques.

ECONOMIC REALITY: STATUS AND PRINCIPLES OF ANALYSIS
Georgy Antipov
Abstract:

The main thesis of the article is that the concept of economic reality cannot be interpreted from the point of view of such a category as “matter”, although in the Marxist tradition this is exactly the case. This was associated with characteristic intention of Marx to direct transfer of the scientific picture of the world created by the earlier scientific forms of natural science into the area of economic and general social knowledge. However, as it is shown in the article, the scientific picture of the economic world is represented by the forms of culture that are fundamentally different from natural phenomena. For example, according to F.A. Hayek it is linked to the concept of "subjectivity", according to K. Popper's – with the “Third world”.

FAILURE OF THE ACCELERATED DEVELOPMENT OF SIBERIA STRATEGY: STAGES, INDICATORS AND KEY EVENTS
A.A. Kiselnikov
Abstract:

The report analyzes the period of development of Siberia since the beginning of «reorganization» (1985) till 2015. Demographic statistics is the basic element of the quantitative analysis in compari-son of the pre-revolutionary, Soviet and Post-Soviet periods of the development. The modern period (1985–2015) is described using a more developed system of the statistical indicators with sufficient (for assessment of trends) reliability and comparability. Certain conclusions, regarding both defining the modern situation and scenarios of further development of events, are drawn on the basis of the analysis of the dynamics of social and economic indicators, comparisons to the all-Russian trends and conceptual settings of the state control system.

AGRARIAN ECONOMY OF SIBERIA DURING THE WORLD WAR I AND THE CIVIL WAR: THE PROBLEM OF INTERPRETING STATISTICAL SOURCES
V.M. Rynkov
Abstract:

Agricultural statistics data are analyzed through supplementary types of sources, which provide a critical look at the key statistical sources – agricultural census in 1916, 1917 and 1920. The cross-sectional analysis of statistics, record keeping and narrative material have enabled the author to conclude that the growth of agricultural production in Siberia during the World War I, as it is drawn from well-known statistical sources, can hardly be considered reliable, with the production growth still rising according to some indicators even during the Civil War.