Socio-Cultural Basis of the Consumption Act as a Purpose of Emotional Experiences during Everyday Practices of Interaction with the Urban SpacePolina Parshukova
The COVID-19 pandemic refreshes the view of urban spaces as objects of consumption. The article describes the constituent elements of urban space and the process of human interaction with it, mediated by sign-symbolic perception. The socio-philosophical analysis of the phenomenon of consumption as a phenomenon developing within the framework of understanding the praxeological relationship of human to world is presented. The study contains a synthesis of several modern concepts based on a sociocultural approach. Based on the concept of A. Warde, the author proposes that consumption be seen as a process that is a moment in the many practices of everyday life which is characterized by evaluation, use and appropriation. The act of consumption is viewed as an internally-oriented, goal-rational human behavior aimed at achieving emotional experiences, as a part of the self-determination of the individual (G. Schulze). The conceptual link explaining the articulation between emotion and consumption is to be found in the notion of “imagination”, understood, following E. Illouz, as the socially situated deployment of cultural fantasies. In everyday practices of the development of urban spaces by man, a combination of creation and use is found, which seems to be possible to conceptualize through the moment of appropriation, in the course of the act of consumption, considered as secondary production (M. de Certeau). Changes in everyday practices and human attitudes towards urban spaces during the COVID-19 pandemic are analyzed based on domestic and foreign research. The possibility of consolidating new forms of everyday practices is comprehended. Strengthening of a person's intrasubjective orientation is stated.