RE-OPENING H. MARCUSE: PATTERNS OF REPRESSIVE CATHEXIS IN LATE INDUSTRIAL SOCIETIES
M. Loeffler, M. WangA notion central to the original Freudian formulation consists of the claim that psychic drives, faced with the need to meet all the exigencies of life, are forced away from their desire for immediate gratification, and into subordination to the reality principle, which limits libidinal development. That is to say, civilization necessarily implies sublimation and repression- i.e. Das Unbehagen. In response, H. Marcuse argues that such a deadlock represents in actuality a historical fact, supported by the discovery that within the very Freudian text itself, psychic phylogenesis is already defined only insofar as it is related to the central role played by social factors. H. Marcuse goes on to argue that such historical Unbehagen today, in late-industrial society, takes the form of surplus, unnecessary repression, as laborers must work under conditions of wage-labor, even though capital “presses to reduce labor time to a minimum.” The current paper seeks to mobilize this Marcusian framework as a valid hermeneutic method for the reading of contemporary late-industrial cultures, exploring specifically in what ways the recent liberalization of sexual norms known as hookup culture could be considered as an example of “repressive desublimation”. It also examines how such systems of libidinal economy in late capitalism functions to further mystify and hide away authentic modes of libidinal cathexis behind the horizon of the possible.