THE UNHURRIED VIEW ON THE LABYRINTHS OF LOVE
Piletsky Sergey
DOI: 10.17212/2075-0862-2017-4.1-66-83
Abstract:

The article gives quite an unusual view on quite usual things. The author speculates upon different, but utmost important aspects of love. He reflects on love of self, love for another human being, love for the mankind, love for the Motherland, physical love and terrestrial love. But the author doesn’t share his thoughts with the readers on parental love and love of God. The article is full of philosophical comments to literature passages, irony and curious, nontrivial, conclusions. In our opinion, the article will be of great interest to people, who are not indifferent and inclined to reflection and it can be perceived as the additional opportunity to touch eternity.

HOLISTIC VIEW OF A HUMAN AS AN IMPERATIVE OF MODERN CIVILIZATION
Abramova Elena,  Udalcova Maria
DOI: 10.17212/2075-0862-2017-4.1-49-55
Abstract:

The article considers the essence and nature of a human. The authors substantiate the necessity of a holistic view of a person in modern conditions, when the human development has become the goal of civilized development. The authors discuss various approaches to understanding of human entity. The article criticizes unreasonable use of the mechanistic model of an “economic man”. Forming the empirical models of a human, it is suggested coming from his essence as a socio-natural-spiritual phenomenon.

IMAGES OF THE WORLD: IDEAS OF FREEDOM, EQUALITY, BROTHERHOOD AND THEIR TRANSFORMATIONS
Sassin Wolfgang
DOI: 10.17212/2075-0862-2017-4.1-9-27
Abstract:

For the survival of Homo sapiens, joint efforts and a strong desire for expansion were of the utmost importance. Our today's emotions and instincts are a relic of the era of hunters and gatherers. External expansion against rival communities and internal expansion, aimed at a closer social organization, gave birth to a mass man, a man of the crowd, who dominated the world until the 19th century. The modern mass man, Homo billionis, whose global civilization covers the entire planet, appeared only in the twentieth century. His archaic craving for expansion gave birth to industrial civilization as the dominant form of life. Today Homo billionis encounters natural boundaries, which are perceived as a hindrance, but he fails to understand that destruction of self-regulating nature is caused by his activities. Behind both world wars, there was a belief in the need to maximally expand the exploitation of nature and other people for the sake of one’s own freedom. This expansion and the freedom won at someone's expense have come to their logical end. For the last two generations, the planet of unlimited possibilities has turned into a closed market, where everyone seeks to displace the other, and where not only individual freedom but also national identity fades away steadily. The mass man as a modern version of Homo sapiens and monotheistic ideological constructions are closely connected with each other. They have to be overcome in order to avoid the death of civilization as the result of further exponential growth. This requires two conditions: the rejection of the expansionist idea of the state and the recognition of differences between people.

SCIENTIFIC HERITAGE OF CHARLES EZRA SPRAGUE: FROM “ALGEBRA” TO “PHILOSOPHY” OF ACCOUNTS
Shaposhnikov A.A.,  Baranov P.P.
DOI: 10.17212/2075-0862-2017-4.1-113-134
Abstract:

The authors analyze the rare experience of philosophical understanding of the accounting phenomenon reflected in the scientific heritage of one of the American accounting tradition founders – Charles Ezra Sprague. The article reveals the ideas of the American scientist on the nature, the form and construction of an account as a key category of accounting theory, his view on logic of communication between accounts and the balance sheet, and specific author's interpretation of balance sheet equation and objects of accounting. Basing on the historical parallels and analogies built between Ch. E. Sprague's ideas and urgent provisions of modern theories of financial accounting the authors come to the conclusion about the need to ensure a balance of foresight research in the field of accounting practice and historical, philosophical and science studies of the accounting theory and methodology.

SOCIOCULTURAL DETERMINANTS OF THE MODERN COMMUNICATION THEORY
Ivanova R.A.
DOI: 10.17212/2075-0862-2017-3.2-81-93
Abstract:

The research is devoted to philosophical reflection on the impact of socio-cultural factors on the modern theory of communication development. The source of the observed diversity of the disunity of modern communication research primarily contains in the multidimensional nature of the phenomenon. Multidirectionality of communication studies is also a consequence of the researchers’ aptitude to the influence of certain socio-cultural factors. The article offers the challenge to outline a number of socio-cultural determinants that caused the dynamics of communication studies of the XX – the beginning of the XXI centuries and to clarify the mechanisms, procedures of their influence on the formation of the theory of communication. As a result of linguistic and chronological approach to modern communication research in the article the author traces the genesis of certain intentions of the communicative theory generated by the state of social and cultural backgrounds of the implemented communication studies. There is a revealed number of significant socio-cultural determinants based on the analysis conducted by the author, such as: a high level of internal autonomy of researchers and research dissonance of cultural and linguistic chronotopes. The impact of social and cultural events from the outside (especially in cases when the events affect the deep layers of society) is located in the same row. Actually, the purpose of the article is a factual verification of generally known terms of the socio-cultural determination of modern communication studies. As a result, we plan to designate a number of socio-cultural factors behind a range of the research intentions in the framework of the theory of communication.

THE ROLE OF TOPOLOGY IN SOCIAL OBJECTS RESEARCH: YESTERDAY, TODAY AND TOMORROW
Zayakina Raisa
DOI: 10.17212/2075-0862-2017-3.2-41-52
Abstract:

The article analyses the origin and development of social topology as well as the reasons for choosing the paths of its further development. Taking into account the directions in mathematical topological thought which are defined as theoretical multiple and algebraic topology, we distinguish two main vectors in devising socio-topological views: the topology of space and the topology of form. The first is based on the works of Kurt Lewin and Pierre Bourdieu and represented as a configuration of units located in social space. The second originates from the works of Rene Tohm, which conceptualize the forms of objects and urge the research in isomorphic processes, figurativeness and equivalence of their models in a social reality context. The authors analyse the methods of applying the topology of space to modern sociological research ranging from visual physical understanding of place to abstract logical representation of the role and meaning of a social object.  They also reveal the reasons why sociologists and social philosophers have mastered and actively made use of space-topology methodology tools. The paper explains the origin of difficulty in realizing the ideas and theoretical methodological capacities of the topology of form in human and social sciences. The authors suggest and prove the conclusion that a one-sided attitude towards topology is non-productive and greatly weakens our sociological understanding, procedures and the results of topological studies of social objects

PUBLIC SPHERE: THE OUTLINE OF THEORETICAL IMAGE
Tovmasyan N.T.
DOI: 10.17212/2075-0862-2017-3.2-53-64
Abstract:

The author considers the formation and development of the “public sphere”, the construction of its theoretical image, prospects and threats in the epoch of IT prevalence. The author analyzes different concepts of “public sphere” and reveals its substantial similarities and differences. He also gives a thorough analysis of the most popular approaches (terms, ideas, concepts) to the definition of "public sphere" in scientific literature. The author comes to the conclusion, that the result of the long-run discussion is the understanding of the fact, that the rational and fair space for discussions, which was mentioned by J. Habernas, needs the new forms of its implementation. It is quite possible and logical to put it into action in the Internet. At the same time, the problem of threats and the limits of the virtual public sphere are still unsolved. Therefore, the society needs support and coordination of people in the interaction with the new embodiment of “the public sphere”. The concept of "public sphere" is used rather often, but being highly controversial it gives rise to the need for careful consideration of its content for systematizing ideas and concepts that relate to it and predict further ways of its development or transformation to the virtual public sphere in the space of the Internet.

DISCOURSE OF POWER: FROM THE CONTENT MANAGEMENT TO THE CONTEXT MANAGEMENT OF INFORMATION
Sorokin R.R.,  Andreev O.E.,  Vereshhagin O.A.
DOI: 10.17212/2075-0862-2017-3.2-65-72
Abstract:

The article presents the problems of critical discursive studies in political communication. In particular, the authors demonstrate the methods and strategies of administration through constructing authoritative metanarrative. Media institutions of linguistic (cultural) domination, according to the authors, ensure the stability of the existing hierarchical order and express the fundamental "will to power" in practice of public relations. The nature of domination is manifested in the tightening of control and regulation of communicative actions of citizens almost at the level of generation text and speech. The power authorities (the linguistic ones) in the modern context are not satisfied with the control of discourse as a social practice; they are increasingly interested in the process of subjectification (individualization) of the perception experience. Power wants to control texts and speech products in the media space, and also it sees itself as a generator of the subject's inner experience. The transformation of people into subjects is in essence a special way of representing them in the modern public legal space. The authors believe, that turning to the verbal technique of parresia, allows you to see alternative ways of self-constitution and self-presentation that existed in the traditional consciousness. The socio-cognitive nature of symbolic politics is considered in the general context of the development of the sociology of knowledge as a promising area of social humanitaristics. The authors carried out an analysis of the forms and mechanisms of the discursive reproduction of the elite power taking into account rich research experience of the Western theory of political communication.

ON THE PROBLEM OF DEMARCATION OF SOCIOLOGY AND SOCIAL SCIENCES
Rozin Vadim
DOI: 10.17212/2075-0862-2017-3.2-3-17
Abstract:

The article poses the problem of differentiation of sociology and social sciences. Though sociology refers to the social sciences, but now, it has become unclear what its specificity as a social science is. The traditional understanding of the subject of sociology as a social science has been criticized, and the new proposals are clearly unsatisfactory. In order to consider the stated problem, the author analyzes the works of Zygmunt Bauman and Bruno Latour, discussing this topic, he also considers the stages in the development of sociology, provides a methodological reconstruction of sociological thinking. In particular, the author shows that Bauman in his methodology implements three important principles. First, epistemic status of sociological knowledge, the second provision is, that social forms of life are multiple (populyativny) and sociology in its terms must seize this moment. Finally, the third, the sociologist considers human actions and relationships from the perspective of freedom (svoboda). The author tries to show that sociological knowledge and concepts are based on schemes and models; and then, on their basis ideal objects and concepts of sociology are formed. It is stated in the article, that a social phenomenon is not an object, but a process, a cycle beginning as an act of freedom and ending with the formation of social knowledge and creating the machine (usually a social institution), in which the freedom has been already limited by social norms. Sociological schemes and the based on them sociological concepts and theories are developed by different sociological schools and directions of sociology as a reflection of social experience that is plural, because different forms of social life are behind that experience. Sociological knowledge should not create additional frustration and anomie in the society. Therefore sociological creativity and thinking must pass the "test on the road", which is provided by methodological criticism, analysis of the possible consequences of sociological knowledge application in human life and society, and discussions involving the main interested users (sociologists, population, representatives of various social institutions).