TRANSMISSION OF INFORMATION IN SPACE AND TIME: THE SELFISH MEME
Proskurina AnnaThe current article says that transference and entrenchment of information in the space and time is possible due to the appearance of a written language. A text is characterized by the function of memory, because it is not only a generator of new meanings, but it is also a guide of cultural memory. A written language can store and accumulate reminiscences about preceding contexts. Speaking about reminiscences of a text we should note that a text becomes meaningful. Such meaningful text enters into relations with cultural tradition (or cultural remembrance), which is born in mind of addressees. Texts which store cultural activity include the ability to condense the information, formulated differently; the ability of storing historical and cultural remembrances appear in such texts. Hence texts, which are transferred from one generation to another through centuries, don’t lose the information. This paper is devoted to the principles of replication of cultural information. In culture this task is performed by units of cultural information – memes. Mutations of memes are presented as transformation formulae. The current article deals with aspects of preserving non-genetic data. The subject of analysis is formulae and clichés of the Anglo-Saxon Chronicle and the Bible. The development of linguistic formulae is under scrutiny. The main types of transformation of formulae and clichés are defined. Different variants of formulae are given; they are registered on the basis of the Bible. The author describes four main types of transformations of formulae phrases, which demonstrate development of relations in the culture. These four main types are: type “A” which is reframing of conventional formulae; type “Б” which is lexical substitution of a key-term; type “B” which is production of new combinations and forms with new semantic structure, type “Г” is a description with substitution of a lexeme in the context of a formula, which denotes different events. The author demonstrates that formulae deal with innovative descriptions which are characterized with more detalization. Consequently, growth of information is described.