Replacing Text with Visualization
Nika Krivopalova
Since the invention of printing, mankind has not experienced such a revolutionary situation in relation to the preservation and reproduction of information as it is experiencing now. We live in an environment where new technologies and social media have become an integral part of everyday life. The application and use of such technologies have made a person addicted to them. A distinctive feature of this environment is the visualization of space saturated with visual images and signs. What had previously been presented as a full-fl edged text was transformed, the visual component began to prevail over the verbal one. In connection with this phenomenon, communication is changing qualitatively: if previously written speech consisted mainly of verbal text, now it is increasingly presented in the form of a creolized text, the texture of which consists of two inhomogeneous parts: verbal and non-verbal, and sometimes it is completely replaced by the language of ideograms and emojis. This phenomenon transforms our perception, speech, and language in general, as well as forms new habits and ways of communication in the modern world. In the long term, given the current rate of text replacement by visualization, this may lead to degradation of language communication and the mental level of the future person as a whole. After all, if in the 20th century scientists recorded the so-called Flynn effect. An article was published in 1984 which stated that the average IQ of US residents increased by 15 points in 1932-1978 – by about 3 points for each decade. Studies conducted after 2000 have shown what is now called the “reverse Flynn effect”: IQ growth slows down, stops, or even gives way to a recession. So, the accelerated overlay of visualization which replaces the dominance of verbality, negatively affects the intellectual level of new generations. Therefore, there are serious reasons to believe that among other things this is due to the growth of visualization of communication tools.