The Russian Market of Tourist Services in the Changed Economic Conditions
Elena Stukalenko, Angelina Malashenko
The sanctions policy on the part of unfriendly countries has forced the domestic tourism market of Russia to develop rapidly. For a better understanding of what is happening in the tourism industry, it is necessary to conduct a review of the market as a whole. One of the promising areas of tourism is sanatorium treatment. The purpose of this study is to analyze the Russian market of tourist services as a whole, as well as to conduct a review of sanatorium and resort services and identify trends. Quantitative and qualitative methods were used to achieve this goal. Tabular and graphical methods were used for visualization. During the analysis, it was found that the share of gross value added of tourism in Russia in connection with the pandemic decreased in 2020 and only reached the pre-pandemic level in 2022. Based on the analysis of the market of sanatorium and resort services, the tourist fl ow was revealed mainly by citizens of the CIS. The development of domestic tourism contributed to an increase in hotel occupancy and prevented a greater decline in the industry. The calculated seasonality indices made it possible to determine the most and least busy months of the year. The article also examines the impact of the pandemic and sanctions against Russia on the tourism industry.