TRADE PASSAGES AS A SPATIAL FORM OF EVERYDAY CULTURE OF SIBERIAN MERCHANTS
Sudakova O.N.
DOI: 10.17212/2075-0862-2017-1.2-123-132
Annotation:

The author considers spatial forms of everyday culture of Siberian merchants. The aim of the article is to show the possibility of applying research tools of environmental approach in cultural studies. The article is based on the materials of investigations of the Russian urbanists, historians of architecture and design, art and cultural studies, as well as photographs, which preserved the image of Siberian trade arcades. The author analyzes the shopping passages in Siberia from the point of view of urban interior categories. Passages vertically stood out from the surrounding buildings of commercial organizations. They dominated other buildings in size and architectural design. The formation of the visual image of the passage as a special space contributed to the architecture of the building, and the angular accents of the main entrance, and substantive design of urban parterre. The interior method was used to create the atmosphere of homelike place. The size of the windows corresponded to the size of the flight of the building, that created the image of arcades. Different signs in the form of labels, names and emblems of small shops shaped the perception of a definite business establishment in its integrity. Thus, shopping arcades of Siberian merchants in the context of cultural studies are treated not just as a professional space, but also as an open space for buyers, their everyday interactions in the structure of everyday routine of the Siberian merchants, where there was space for a merchant city, merchant's house etc.

AESTHETIC ASPECT OF THE TRANSFORMING FUNCTION OF MUSIC
Karpychev Mikhail
DOI: 10.17212/2075-0862-2017-1.2-133-145
Annotation:

The article continues the earlier begun research in «Ideas and Ideals» (№ 19, 21, 23, 27). Now the author examines the aesthetic aspect of the function. The particularity of its study is to define the object of the transforming process, not the logic mechanism of action (like in other aspects). The object is music taste. Transforming of music taste implies the development of abilities to understand and to value the beauty in music. It is absolutely possible, Russian scientists have proved this thesis. Transforming goes either individually or with the help of more effective social means (enlightenment, education and mass media). The aesthetic aspect includes two subaspects – aesthetic (referring to music itself) and aesthetizing, which means “working” for the final purpose – to lead people to the world of Beauty through music taste development. Understanding of beauty in music morally transforms a man, who is perfecting the surrounding life. “Beauty will save the world” (Dostoyevsky). Aesthetizing subaspect is close to the ethical one – vectors of their functioning are parallel. Aesthetic subaspect represents the unity of means and purpose. The actions of two subaspects may be simultaneous and separate. In the final part of the article the author sums up the results of the research of the music transforming functions.

IMAGE OF AN ARTIST IN WEST EUROPEAN ROMANTIC ART: ON THE PROBLEM OF GENIUS
Aymakanova A.P.
DOI: 10.17212/2075-0862-2017-1.2-146-158
Annotation:

The XIX century is an era that gave birth to Genius not without a reason and praised him not without an intent. The article studies the phenomenon of Genius from the moment of formation and to the apotheosis point in Nietzsche’s works, he achieved in less than a hundred years.A starting point, is considered to be the aesthetic positions of Sturm and Drang era which signified artists’ interest to the human person and determined the difference of all 19-th century between ordinary people and chosen ones. The elite were seemed to be conducted by Christ’s prototype who was overestimated as a Genius living personification that is God’s and a person’s Oneness, or more precisely as a charismatic person. Finally, the Genius as the art creator and greatness as His representing point were “crowned” in Nietzsche’s philosophy, who raised up the Genius to the rank of a Superman. Christ’s prototype was rejected, God died and incarnated in the idea of a Superman. The Superman’s features which were endued by Nietzsche made Him just the idea which is incapable to exist in the real form of a specific person.
For this reason the Genius in Nietzsche’s philosophy transformed steadily into mythologem of his time.

METAMORPHOSIS OF EUROPE: MIGRATION AND THE PROBLEM-SOLVING SCENARIOS
Simyan T.S.
DOI: 10.17212/2075-0862-2017-1.2-3-11
Annotation:

The key issue of the article is the ability of Europe with all its post-Christian values and neo- liberalism handle the present situation that has been created due to “great migrations”. The aim of the article is to show the metamorphoses in the spheres of religion, ethics, and politics (started in the era of Reformation and Enlightenment) and to describe problem-solving scenarios, concerning migration and the EU migration policy. As a result of this process, the European countries created a union based on transnational secular values (peace, freedom, stability, prosperity, common economic market, multiculturalism and human rights). In this union all kinds of issues are presumably solved through dialogue and consensus, and not on the basis of the biological law – the right of the strongest. However, Europe is facing the problem of “great migrations” with terrorism as its possible implication (Paris, Brussels, Nice). The problem of migration and the ways of its solving remain unclear for the EU. Arguably, the current situation coupled with the present neo-liberal migration policy of the EU will most likely lead to drastic changes in the demographic and cultural face of Europe. As a result, in the coming decades, the European identity and the system of values inherited from Enlightenment will likely be gradually superseded by more conservative values of the migrants. The neo-liberal views of the European establishment can be considered the main cause of this coming transition. Only delicate migration policy will help find the way out of this dead end without lapsing into the radical right (nationalism) or the radical left (neo-liberalism).

ANIMATION AS A FACTOR OF INTERCULTURAL COMPETENCE FORMATION
Mikidenko N.L.,  Storozheva S.P.
DOI: 10.17212/2075-0862-2017-1.2-12-24
Annotation:

Modern visual culture gives a wide variety of opportunities to represent values, characters, stories and images reflecting cultural diversity of the world and at the same time it is obligatory for the subject of communication to be tolerant, willing to participate in the dialogue, open to the perception of experience and appraisals of others. The authors consider issues of intercultural competence formation by means of animation. Special attention is paid to the animation as a part of modern visual culture. The article states that animation can form and develop cross-cultural competence. The authors define cross-cultural competence as a phenomenon actualized in the context of intensification of intercultural contacts in a globalizing society. Animation is a part of the modern visual culture providing various means for intercultural competence formation. Analyzing historiography data the authors consider the methods of portraying the ethnic element in animation as well as ethno-cultural values. The article presents the results of the conducted study of interpretations (made by high school students) of the animated images from other cultures, as well as their opinions on the ways of understanding other cultures in the context of intercultural dialogue and creativity. The authors point out the factors forming intercultural competence of high school students living in big cities and share the opinions of students (taken from their essays) on the opportunity of intercultural dialogue aiming at understanding people of other cultures.

SOBORNOST AS AN ALTERNATIVE TO COLLECTIVISM
Zaytseva T.I.
DOI: 10.17212/2075-0862-2017-1.2-72-79
Annotation:

The starting point for writing this article was a wide circulation of ideas about the identity of such notions as sobornost and collectivism not only at the level of mass consciousness, but also in the research literature. The purpose of the article is to show the fallacy of such beliefs. The original author's position is that sobornost and collectivism constitute two different traditions - if sobornost, being of a religious origin, is related to the Orthodox spiritual experience, collectivism originated from social and political experience. The author draws attention to the fact that this erroneous assertion is based on misunderstanding that sobornost refers to the metaphysical reality, not the social one. The article outlines the key points of the concept ‘sobornost’ in the interpretation of A. Khomyakov, and the development of this idea in the writings of S. L. Frank. If collectivism, absolutizing unity, makes a personality ‘smaller’, thereby destroying it, sobornost, on the contrary, makes a personality “bigger’, allowing him/her to fully develop. It is sobornost that helps self-actualizing of a person. It is emphasized that moving towards sobornost as the highest stage of human development is performed through strengthening of individuality. The author draws a conclusion that such a radical convergence of two concepts: sobornost and collectivism entails various scenarios for Russia's future.

UNDERSTANDING CHINESE CULTURE AND COMMUNICATION: THE YIN YANG APPROACH
Fang T.
DOI: 10.17212/2075-0862-2017-1.1-148-166
Annotation:

In the article the author shares his findings on understanding the uniqueness of Chinese culture. Understanding Chinese culture demands and deserves an innovative approach which helps us to shed light on Chinese culture’s “millions of truth”. And this approach is Yin Yang philosophy. The Yin Yang philosophy suggests that there exists neither absolute black nor absolute white; every universal phenomenon embraces paradox and change. Culture is perceived as possessing inherently paradoxical value orientations, thereby enabling it to embrace opposite traits of any given cultural dimension. Through the examination of eight pairs of paradoxical values in business and social contexts, the authors have argued that Chinese culture has undergone significant change. However, “change” occurs not in terms of old values being replaced by new values but rather that contradictory values coexisting more and more visibly in today’s Chinese society. The article analyses the modern communication characteristics.

SIBERIA: THE PROBLEM OF THE FORMATION OF THE UNITY OF MEGAREGION
Donskikh Oleg
DOI: 10.17212/2075-0862-2017-1.1-118-127
Annotation:

This article examines the dynamics of the process of geographical perception of Siberia, in the aspect of the forming of the idea of Siberia as geographical and cultural unity. There are presented, in particular, quite legendary testimonies of foreign travelers who almost up to the end of the 17th century were getting pretty random information from Russian merchants; some data from the proper Siberian Chronicles is also given. Taking into account the idea of empire as a political structure that prevailed in the last 2,500 years of human history, author deals with the cultural and political factors which has determined the integrity of the idea of Siberia as a specific megaregion. Particularly the question of the nature of the development of Siberia in terms of the corresponding type of colonization is examined. It is concluded that the population of Siberia, despite the fact that it was used and even became in the first place famous as a region of exile, the consciousness of Siberians is not typical for colonial territory. Since the end of the 18th century the representation of a Siberian as a special group of the Russian population is firmly established.

MEGAREGION SIBERIA IN THE FRAME OF NEW INDUSTRIALIZATION
Suprun V.I.
DOI: 10.17212/2075-0862-2017-1.1-107-117
Annotation:

In this article a reader can find the continuation of the offered in the previous publications the analysis of the concept Siberia as a megaregion. Understanding Siberia as the megaregion plays an exceptionally important role in contemporary geopolitics, taking into account the position of this megaregion, concerning China and South-Eastern Asia. No less significant appears to be the economic capacity of Siberia, taking into consideration it’s natural resources and also it’s industrial, scientific and educational levels. The concept of the megaregion allows to observe Siberia in it’s entity, from the Urals up to the Pacific Ocean. Such an attitude permits to get rid of the “fragment” approach, i.e. division into separate, weakly connected, regions and national territories. Popular in the Russian economic discourse the notion “macroregion” has purely economic character and in difference from “magerarion” doesn’t involve historic, social and cultural dimensions. In the case of New Industrial Revolution there are new opportunities for Siberia, depending on the rebirth of industrial production on the basis of modernization and innovations, and also launching the original projects. Siberia as Russia in whole needs this innovative impulse not only in the sphere of economics, but also in education and science. The positive results will be possible by saving and renewing basic values and cores of successful strategic projects. To reach ambitious aims it’s necessary to have highly-qualified specialists and investments in R&D. It’s important to shift social responses from the plain consumption to the authentic productive labor thru realizing such values as justice and equality.

COMMENT ON THE ARTICLE BY I.V. ZHEZHKO-BRAUN «NSU: THE STUDENT MOVEMENT OF THE 1960-s"
Kuznetsov I.S.
DOI: 10.17212/2075-0862-2017-1.1-180-184
Annotation:

The subject of analysis is the article by I.V. Zhezhko-Braun. It is useful to discuss the history of the Siberian city of science, taking into account the present state of the RAS. The author highlights the uniqueness of this historical phenomenon, where the appearance of certain structures of civil society could be even more important than scientific discoveries. The article is based on unique sources, the resources, used by the author, involved oral narratives, interviews with a number of contemporaries and participants in the events described. For further research it is recommended for the author to use more available sources, primarily documents of the party organs. The author has to deeper present the general context in which these events took place. It is very important to substantiate the application of the term «student movement» to the opposition phenomena in Novosibirsk Akademgorodok.