Imagology: paying respect to subconscious images of Man and of the world
Aleksandr GnesThe main object of imagological research is perception of the ‘other’ by representations of various cultures. The question is ‘what’ and not ‘who’ represents a culture. The key concept in imagology is that of ‘archetype’, which is fixated through centuries in folklore (fairytales, mythology and epics). It is exactly the archetype which predetermines the images dominant in this or that folk. Imagologists presume that an image is not static and constantly changes. The change in the spiritual condition of a folk, stipulated by certain events, triggers the respective archetypes. A phenotype, just like an image, does not remain unchanged, either; it changes under the influence of natural forces, such as genetics and environment. An image, on the other hand, evolves under the influence of three main characteristics of sapiens: the capability of creative thinking, speech, and creative activity (the capability of creating essential objects). In the self-consciousness of every nation, there are certain elements of nature (landscape types, rivers, mountain peaks, steppes etc.) which represent an integral part of archetype. They occupy a particular place in songs, poems and legends (e.g. Rhine for the Germans, Volga for the Russians or the Carpathian basin for the Hungarians). The individual and collective perception of the ‘other’ is often selective, i.e. when only a certain part of the whole is scrutinized, which naturally results in the appearance of prejudices and stereotypes, even given a careful study of this isolated element. The ‘other’, is, according to imagology, not synonymous to ‘hostile’, it all depends upon the individual characteristics (content) of the ‘other’. Realization of the contours of one’s own and foreign cultures allows better communication with the ‘other’. In his article, the author illustrates the potentially useful nature of imagological applications, in order to clarify the inalienable discrepancy between interests and values in the field of inter-ethnic and inter-national relations.