APPROACHES TO THE FORMATION OF THE HUMAN RESOURCES QUALITY
Masalova Yuliya
DOI: 10.17212/2075-0862-2017-4.2-3-12
Annotation:

The formation of human resources of a certain quality is a complex and time-consuming process. It is implemented both at the macro level (country, region, industry), and at the micro level (organization, people). The subject of the study is management relations (methodological approaches) arising in the process of shaping the quality of human resources. In the course of the research it was found out that the subject of management in the process of shaping a certain quality of human resources can be, both an individual himself/herself and the managerial staff of the organization, the country. Approaches to the formation of the quality of human resources differ at the individual, organizational and state levels, depending on the interests and needs of subjects and management objects. The object of management is the quality of human resources. It is a set of characteristics of human resources that meets the requirements that are formed in the external and internal environment of the system in the process of creating their competitive advantages. The subject of the study is management relations. Requirements for the quality of human resources are permanently changing. They are manifested at different levels: at the state level (for example, regarding the qualification level of employees and the level of productivity of their work), at the organizational level (for example, regarding the competencies of employees and the efficiency of their activities), at the individual level (as an attitude toward the process of formation and application of his/her human capital).

PROSPECTS OF MENTAL CAPACITY DEVELOPMENT AND MANAGEMENT OF BRAIN ASYMMETRY
Korytchenkova N.I.,  Goldshmidt E.S.
DOI: 10.17212/2075-0862-2017-4.2-134-149
Annotation:

The authors highlight the fact that nowadays people with the rational forms of thinking comprise the most part of the population (people, whose left hemisphere is more developed than the right one) and in addition to this there is a considerable deformation in individual profiles of functional brain asymmetry (IPA). In the authors’ opinion, in order to form a versatile personality, to develop universal and flexible thinking it is required to harmonize mental operations from the point of view of brain functional asymmetry, that allows to think of the prospects for actualization of psychological potential of an individual. One of these prospects, according to the wave model development can be an unlimited increase of life expectancy. In the Kemerovo State University since the late 1990s the studies have singled out 9 major types of individual profile of functional asymmetry of the brain (IPA), which are formed as a combination of asymmetry of motor and sensory areas. To coordinate the psychophysiological potential (IPA) with the mental models the following mental semiotic models are used: Frege, Vasilyuk and Anuashvili models which are compared with the phrenological and Cabbalistic models of the psyche. The authors consider mental development as a successive advancing through specific phases with different asymmetry and intensity of both hemispheres interaction. The article suggests a potential method of human abilities development by using the methods of brain gym (educational kinesiology). The article demonstrates the results of the study of the IPA distribution at school among students and teachers, as well as the results of applying special methods of IPA correction among high school students.

TEXT COMPREHENSION STRATEGIES: HOW TO TEACH READING AND LISTENING
Zaidman I.N.
DOI: 10.17212/2075-0862-2017-4.2-161-168
Annotation:

The author focuses on issues relevant to modern communication. It`s known that business relationships are largely dependent on effective communication between partners. Any communication takes place in oral or written form, i.e. it involves some perception of information. It`s reading, if partners are located far away or working with the documents and it`s listening at contact communication, when the speaker and the listener are either close, or use modern means of communication (Skype, Viber, WhatsApp). The success of communication depends on an adequate understanding that is not always the case. The sharp increase in the amount of information in the modern world requires skills to identify the main thing, to omit unnecessary points and discrete, dispersed perception, known as “clip thinking”, contributes to it. The paper characterizes the features of clip thinking in mapping and conceptual thinking and evaluates their effectiveness for different human activities. The author gives examples and analyzes the communicative interference and failure in different situations, explains their causes. Even people whose work involves communication show inadequate understanding of the perception of information: linguists and psychologists. The article argues that the above mentioned phenomenon is due to clip thinking of communicants and undeveloped skills of reading and listening, as well as uncritical in the evaluation of their own speech behavior. The study showed that in the perception of the main information the loss is not observed, i.e. the abilities of scanning and listening for gist are developed. It`s detailed listening that creates the biggest difficulty in the majority of cases, as well as learning reading and critical evaluation of information and its analysis. The author suggests the ways of increasing motivation of students to improve their speech activities, methods of communicative abilities`development.The paper equips the reader with some techniques and tasks necessary to teach detailed and critical reading and listening. The tasks are distributed according to the stages of speech activity: perception of the text, in the process of reading or listening and then at the stage of self-control. The author describes the proposed tasks and their possible complications. The earlier we develop the skills of adequate perception of the text and the ability to identify the shortcomings, the more successful the communication of a person as he grows older will be. This is especially important for managers, since their communication skills depend on the psychological climate in the team and the success in promoting business. The following research methods are used in the article: monitoring the speech activity, speech recording, analysis of contexts and design of training courses.

ON THE PROBLEM OF THE ESSENCE OF «YOUTH» AND « YOUTH POLICY» CONCEPTS IN THE CONTEXT OF PUBLIC ADMINISTRATION THEORY
Nikiforova L.E.,  Zyryanova A.I.
DOI: 10.17212/2075-0862-2017-4.2-43-55
Annotation:

The article is devoted to the theoretical understanding of the social group "young people" in the context of public administration theory. The authors consider the approaches to the definition of youth in domestic and foreign legislation, sociology and public administration theory. They also study the impact of different factors on socio-demographic groups differentiation and the content of youth policy. The article analyzes different approaches to the youth policy development taking into consideration all parties concerned. The authors suggest their own understanding of the "youth" and "youth policy" concepts in the context of Russia innovative development. Referring to the new trends in public life and the formation of a generational paradigm, the authors refuse to set a lower age-related limit. The period of youth policy development and its implementation exceeds the duration of individual stages of a human life cycle ("childhood", "adolescence" and "youth"). It is also known, that at these bifurcation points the variety of development directions of a person, both positive and negative, sharply increases. Thus, special attention must be paid to the public management of transitional periods. The authors have developed principles of the youth policy formation on the basis of a matrix approach. The approach suggests that the solution of specific problems of youth need to be supplemented by the integration of the components of the youth policy into all policies, programs and projects at all hierarchical levels of government. The authors suggest interpreting of the youth policy as a priority activity aimed at preserving the life and health of youth, reproduction of the population, improving the quality of young people life and developing its potential for the benefit of society and future generations. The subjects of the policy are state authorities and local authorities, youth and other parties concerned.

OPTIMIZATION OPPORTUNITY OF THE MANAGERIAL STYLE FOR A TEACHER-MANAGER WITH DUE REGARD TO THE FUNCTIONAL BRAIN ASYMMETRY
Sarsembayeva E.Yu.
DOI: 10.17212/2075-0862-2017-4.2-150-160
Annotation:

The author considers the opportunity of management activities optimization, which has been the subject of numerous scientific studies during a long period time. Today this area is still of the utmost importance. The structure of management activities is complex and it is built on multilevel psychological, socio-psychological and other phenomena. This article presents the data of modern studies aimed to support its distinctive features in perception, information processing, cognitive, emotional-volitional sphere of the right- and leftlateral respondents. This article is devoted to the study of individual styles of management activities of the executive educational team (school principals, head teachers). The study (n=140) proves that an individual management style is predefined by the peculiarities of lateralization of prefrontal lobes hemispheres of the brain. The significant differences are defined between individual management style of school principals and head teachers with different lateral organization of the brain. The study uses psychological tests (n=6) and statistical methods of data processing. It is proved that superintendents with left lateral and right lateral organization of the brain use different management tools. For example, in the activities of the left hemisphere superintendents stronger organizational skills are expressed, the authoritarian management style is used more often and motivation for success is expressed greater than motivation to avoid failures. The right hemisphere superintendents express stronger communication skills at a lower intensity of managerial skills, the democratic style of management is used more frequently, this type of individuals often focuses on avoiding failure than on achieving success. The main methodological principle laid down in the program of the study is the system approach. This study is in the "mainstream" of theories of individual differences that are explained by the features of braking force of regulatory unit in expression of the general properties of the CNS. This article contains recommendations that provide an opportunity to optimize managerial activities of individuals engaged in educational supervision. These recommendations are aimed at expansion of the components of management style.

THE MYSTERY OF THE HOLIDAY AS A MEANS OF MANIPULATING PUBLIC CONSCIOUSNESS
Tyukhova I.S.,  Puiu Iu.V.
DOI: 10.17212/2075-0862-2017-4.2-28-33
Annotation:

The article deals with the problems of the essence of consciousness manipulation in the process of self-preservation of a social group by holding holidays. One of the most complex and unambiguously interpreted scientific problems at the present time is the problem of determining the place and various functions of the sacral in the everyday life of society. Of course, the traditional understanding of a holiday as a ritual action that transcends the transcendental nature of being has been preserved to some extent to this day, however, with the development of different social arrangements in the context of life, not only collective, but also individual, has somewhat changed its character. Strictly speaking, the development of philosophical thought with respect to this problem was extremely diverse, but at the same time it had certain homogeneity, manifested in the traditional understanding of a particular area of this aspect. The original understanding of the holiday as sacralization of being, which really exists here and now, was extremely important in the development of the history of the existence of an individual and his relationship with the objectively surrounding world. Of course, the birth of manipulation should not be directly proportional to the existential aspect of life as such. On the contrary, life, according to its dual nature, can not but perform various kinds of manipulation to determine the essence of its existence. The concept of dualism of being has acquired completely different features with the development of a philosophical view of the problems of this kind in the process of historical and philosophical consideration. The initial perception of this phenomenon was absolutely authentic, for it found responses in the determination of the One as the Absolute in its individual kind through the disintegration into plurality, revealing certain regularities in terms of transcendental being. Manipulation of consciousness in the process of research actually appears as a kind of technology of domination of the sacral over everyday life. Holiday as a ritual allows us to manifest the essence of sacralization, determining the place of man in the process of his own being through manipulative character in the context of interaction with the objective world.

SYSTEMIC APPROACH IN CONSIDERATION OF THE FAMILY-MARRIAGE TOPIC
Ruban O.I.
DOI: 10.17212/2075-0862-2017-4.2-56-63
Annotation:

A systematic approach makes it possible to discover new ways of investigating the question of family-marriage problems. Through systematic approach the family is considered not from the point of individual elements’ qualities, but from the point of system’s qualities, which appear as a result of elements’ interaction. Once appeared, these qualities obtain the influence on other elements. In this way, system’s elements’ interaction becomes the key determinant parameter for system’s qualities. The three family systems: traditional, nuclear and individual- are considered within the scope of the systematic approach. Each of the mentioned types is defined by the presence of an over-systematic system-forming principle and orientation on existing cultural models or by their absence. Traditional and nuclear family types have certain patterns of interactions, worked out during the evolution. The third marked out type of family organization is still going through its establishment and development stages. The systematic approach within family-marriage range of problems, on the one hand, is based on epistemology of modern time, and, on the other hand, follows traditional philosophic intuitions in this field. This view allows us to prevent evaluation in description of system’s elements, shifting the attention on the dynamic constituent. This broadens the opportunities of finding modern viable family organization models.

HOLISTIC VIEW OF A HUMAN AS AN IMPERATIVE OF MODERN CIVILIZATION
Abramova E.A.,  Udalcova Mariya
DOI: 10.17212/2075-0862-2017-4.1-49-55
Annotation:

The article considers the essence and nature of a human. The authors substantiate the necessity of a holistic view of a person in modern conditions, when the human development has become the goal of civilized development. The authors discuss various approaches to understanding of human entity. The article criticizes unreasonable use of the mechanistic model of an “economic man”. Forming the empirical models of a human, it is suggested coming from his essence as a socio-natural-spiritual phenomenon.

IMAGES OF THE WORLD: IDEAS OF FREEDOM, EQUALITY, BROTHERHOOD AND THEIR TRANSFORMATIONS
Sassin Wolfgang
DOI: 10.17212/2075-0862-2017-4.1-9-27
Annotation:

For the survival of Homo sapiens, joint efforts and a strong desire for expansion were of the utmost importance. Our today's emotions and instincts are a relic of the era of hunters and gatherers. External expansion against rival communities and internal expansion, aimed at a closer social organization, gave birth to a mass man, a man of the crowd, who dominated the world until the 19th century. The modern mass man, Homo billionis, whose global civilization covers the entire planet, appeared only in the twentieth century. His archaic craving for expansion gave birth to industrial civilization as the dominant form of life. Today Homo billionis encounters natural boundaries, which are perceived as a hindrance, but he fails to understand that destruction of self-regulating nature is caused by his activities. Behind both world wars, there was a belief in the need to maximally expand the exploitation of nature and other people for the sake of one’s own freedom. This expansion and the freedom won at someone's expense have come to their logical end. For the last two generations, the planet of unlimited possibilities has turned into a closed market, where everyone seeks to displace the other, and where not only individual freedom but also national identity fades away steadily. The mass man as a modern version of Homo sapiens and monotheistic ideological constructions are closely connected with each other. They have to be overcome in order to avoid the death of civilization as the result of further exponential growth. This requires two conditions: the rejection of the expansionist idea of the state and the recognition of differences between people.