UMWELT-ANALYSIS OF A CYBORG: FROM BIOSEMIOTICS TO ACTANT SEMIOTICS AND BACK
E.M. BykovThe central idea of this article is that the problem of representation of cyborg experience for us, non-modified humans, becomes solvable by the composition of two semiotic approaches: biosemiotics and actant semiotics. First, since "cyborg" implies cybernetic organism, we may consider technomodified humans to the сertain extent equivalent with animals. Therefore we can use the method of Umwelt-analysis: it was created by J.von Uexkull to reconstruct how the world is given to a living organism with particular bodily structure in "action-perception" functional circles. Within Umwelt-analysis, biosemiotics exposes the way in which perceived world appears to an organism as consisting of "material signs" where an organism itself is a sort of "communicative structure". The very possibility to describe Umwelt obtains because an environment and an organism stand in sign-relations with each other (which is also true for cyborgs). On the next step, we use tools of actant semiotics from works of B. Latour to clarify how Umwelt-descriptions produce immersive effects upon us, representing the experience of an organism. Latour claims that, once the flow of transformations from material actants to textual ones is done, the realism of scientific texts comes from a composition of characters, or, in semiotician terms, "inner frame of reference". Revealing of semiotic operations (shifting out, shifting in and figuration) in Umwelt-descriptions then displays how viewpoint of an organism on the world appears inside world-text and takes readers attention. We test proposed the approach on the example of people with magnetic implants, concluding with further perspectives of its application.